During his presentation "Strategy planning for Advertising", he made a clear message of the importance of the strategy. One of his points, I was focusing on the ability of thinking ahead. Of course, it is a difficult task, especially making not a prediction, but correct prediction. Thinking of the future and making a plan for it, we can include some sustainability matters. For example, how can the company or organization be sustainable in the future? Netflix, internet based movie rental company had plan that making the company's service going to be based on internet. On the other hand, Blockbuster, another movie rental company was still based on the DVD store rental. As a result? Netflix has 10million subscribers today, but Blockbuster has been bankrupted.
This is not just only case of big companies collapsing due to the no plan for the future. Today's world is changing a lot faster than ever before. Because of the speed of the changes, it is very difficult to predict the future. However, because of same reason, the future plan is more needed than before.
Seeking sustainability is could be the beginning point of the making plan for the future.
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