Enviromendia, a company which focusing on making environmental friendly ads and projects had very interesting idea. Reaching out for the young people such as college students or projects to alerting both locals and travelers. Advertisement for "Don't Mess with Texas", which was famous world class environment issue project catches my eyes.
what the Enviromendia truly showed was that today's way of social marketing and communication can be environmental friendly. Today, I think there are millions of ads and projects which are "Green Washing". Of course, some of the works are not green washing and they are actually made for the issue of the environmental issue. However, as many people concerning the environmental issues, it is great time for the companies to pretending they are in same way.
In my opinion, Enviromendia's also has a risk of categorized as Green washing. What we must do is that there are two different "Environmental issue projects". One is Green washing and the other is the actual projects, which care the environmental issue.
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