For making more sustainability and sustainable communication, we should look close to those words as we working toward.
Positive - When there is something to change or about to, there are always negative aspects. Can we do that? Why do we need change? It is impossible. Many of them are coming from the fear of facing challenges. Making sustainable communication is not an easy task. Of course there will be difficulties, there must be. However, we should think in positive ways to solve the problems. Negative ways just make the problem bigger. Solving one problem by one, I am confident that we can get better idea.
Change - We always have been changed. In history, people made both big and small changes in their lives. Some of the changes in the past still impacting today's people. From Stone Age to the Industrial Revolution, people made big changes to make better standard of living - and most importantly, as their perspective, make more sustainable. If we see the problems and there need to be changes, it is always wroth if try.
beyond Green - Honestly, sometimes, I get confused between "Green" and "Sustainability". I don't think making everything 100% Green in one day is sustainable. Many "Green" ideas are connected to be sustainable. However, we must think beyond the idea of Green. Some places are ready to adopt Green ideas, some places need time. At last, the idea of "Green" does not necessary sustainable. Imagine whole world stop using oil today. That is not sustainable, that will be disaster. However, imagine we start to think how we going to make sustainable future with the resources we have today. That will be beyond Green.
Relationship - In order to be being positive, realizing the need of change and think beyond Green, we need people to wake up. It is important to "educate" people, but also need to realize what can be done.
Sustainability. - making sustainability needs sustainability. It must be continue and keep step forward to make progress.
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