Most changes need several different sources. We can't make a change if we do not understand the problem, ability or experiment.
The changes toward to being sustainable communication, the process is slow, but its in right track. Before more people realize the issues with sustainability, we had the idea of innovation, sustainability and people were doing several experiments. However, they had very little connection among them.
The idea of innovation was already existed. People had some idea of making changes in business, society and policies. However, only few innovations were adopted to experiments. Such as recycling or conservation policies created. Some of innovations were simply unacceptable at that time. they were costly and sometimes, hard to make realize due to the problems of technology or lack of support. Fortunately, things are changed. As people are witnessed more experiments of innovations and sustainability, the new innovated ideas and experiments got more supports. As we had experiments, innovations and knowing the sustainable issues, they were able to work a lot close together.
Today, the three parts emerged together. Compared to the past, we have better understanding of sustainability, better ideas of innovations and more experiments available. It is very positive changes.
What next?
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